I was online the other night participating in a Twitter party. The topic of discussion was food – kiddo food, healthy snacks, on-the-go foods, etc.

Since I’m not a big foodie type, I didn’t think I’d have much to contribute to the conversation. My kids eat well, but I’m not a health nut and don’t spend hours in the kitchen creating beautiful meals for my family. In short, my kids have not had a Twinkie-free existence and occasionally they have had frozen meatballs for dinner – still frozen. Two nights in a row.

But as the chit-chat went on and people were exchanging stories about weird food their kids love and delicious food their kids hate, I discovered I did have some interesting things to say. I made some valuable contributions including:

- One kid of mine has a favourite snack that is horribly embarrassing to admit. In fact, when I tell people what it is, they throw up a little in their mouths. My kid loves hot dogs but in the form of a cold wiener straight from the fridge. Just gagged while writing that.

- Another kid loves avocado with a squeeze of lemon. I don’t think I had avocado until I was about 30-years-old. In my humble upbringing, we would have called avacados “fancy food”!

- My kids and all of their cousins have the same favourite fruit called “sour apple”. It is sliced apple in a bowl, drenched in lemon juice.

- The one food I can serve up that each kid will eat without complaint is pesto on pasta. Now, it’s interesting to note that they actually make the pesto. They plant the basil in the backyard and when pesto making day is upon us, they pick the basil and go shopping for the other ingredients. This begs the question – is there a connection between kids being involved in their food and liking their food?

A strange food fact about me also made its way into the conversation, leaving people shocked and horrified. What is this shocking food news? I’ve never had a milkshake. Ever. Not once in my 39 years of life.

So go on – what creepy, weird food does your kid like? Or, have you reached the age of 40 and never tried sushi or tasted kiwi fruit? The best thing that came out of this whole Twitter party food chat is all the milkshakes I’ve had promised to me in the last few days!

To say we are THRILLED to be the recipients of the RBC Momentum award would be an understatement.

Seven years ago we were working through the night in a dingy basement. In those early days, we paid our first web designer not in cash, but in exchange for a foosball table.

Now we are here and our thank yous are many:

First and foremost to Carolyn Lawrence and our friends at Women of Influence, to our esteemed panel of judges, and of course to RBC, the kind sponsors of the Momentum Award. We truly appreciate your support and hard work.

On a personal note, we also want to recognize some people who have been on this journey with us.

1) It seems appropriate to acknowledge our women folk – including a handful of mothers, grandmothers, mothers-in-law and a step-mother. And since the four Mabel partners are related, some of these women have overlapping roles! They have provided wisdom and support to us. Their lives have been remarkable and their love for us unwavering. Let this be the legacy we leave our daughters.

2) Our spouses – known affectionately as ‘the Mabel widowers’. Creating and growing this business would not have been possible without their encouragement and their willingness to watch every family function transform into a strategic planning meeting.

3) Our collective 12 children – who sometimes have to suffer through having mothers who, while having one eye firmly on the soccer field or ice rink, have another eye occasionally straying to her BlackBerry. Our children were our inspiration to start a business, and continue to inspire us in so many ways.

4) The Mabel team – our staff has worked in unconventional spaces with unconventional supervisors. They have suffered through tremendous and challenging growth and change, always remaining positive and keeping the company’s needs their top priority.

5) Our customers – clearly, we love them for buying labels and we quite literally would not be here without them! But in addition to that, our customers are loyal and many have been with us through the years, providing us with feedback, ideas and spreading the Mabel word among their contacts. They have become a part of the Mabelhood community and shaped that community through engaging with us on many different levels.

We four partners have had quite a ride, and throughout it all we have remained a strong sisterhood – four different women who have laughed together, struggled together, raised families together and worked, worked, worked.

We started a business because we chose to live as dynamic business owners, enthusiastic mothers and inspired women. Thank you to the esteemed panel of judges who, by selecting us, showed that you value that choice.

Mabel’s Labels congratulates Shirley Broback of Laughing Belly Productions on winning this year’s SavvyMom Mom Entrepreneur of the Year Award.
Shirley heads the family-operated event planning company behind the fabulous Vancouver Island Baby Fair. As past exhibitors at the fair, we have nothing but great things to say about it and how well deserved this award is for Shirley. Read more about this mompreneur extraordinaire here. Congratulations!

One week down, eight more to go.

This week four of the kiddos were enrolled in a little tennis camp in the neighbourhood for two hours a day. The plan was that in those two hours I would have enough time to clear out my e-mail inbox, update my Facebook status, spend a few moments on twitter, read a couple of blog posts and run an errand. The rest of my day would belong to the kiddos.

It rained this week and while I don’t mean to carry on and complain about the rain, tennis camp gets cancelled at the first detection of a dark cloud. It’s a far cry from soccer night where parents are forced to shiver on the sidelines while cheering on their little players during a torrential downpour.

So the kiddos and I spent a decent chunk of time together this week – indoors. As our family has increased in size, I’ve noticed some changes in our actual house. The volume has increased so dramatically I’m convinced someone secretly installed invisible microphones into the walls. There seems to be a noise switch hidden somewhere that can never be turned off. I’ve also noticed some structural changes in our house – the foundations seem to be shrinking and the walls are closing in.

During the week I also had a chance to closer observe the strange and confusing relationship my kids have with each other. They are best friends and playmates while simultaneously teasing, bickering and generally annoying the crap out of each other. How do they manage all that love and torment at the same time without getting hurt or offended? Don’t these people know how to hold a grudge? Engaged couples should observe them for a lesson on how to be angry and then just let go of it. My guys don’t even seem to remember that they are in a conflict situation before they move onto the next activity together.

This summer will provide plenty of opportunity to observe the strange and unusual behaviour of my kiddos – I’m on maternity leave and other than a few half day camps, the kids are hanging with me. Since my house is kid-centric, “their” backyard is suited up with a pool, trampoline, swing set, sand pit, and even backs onto a park. No need to camp up when home feels like summer camp.

While I have already had moments thinking it’s going to be one long summer for mama, I’ll just keep my wits about me and have some fun surviving rainy days, bickering siblings and my ever shrinking house.

I was recently sitting around with my business partners chatting about our Mabel journey. We realized that over the last few years, the Mabel lifestyle has at times been a bit crazy. We have certainly found ourselves in some pretty wacky situations. So entertaining was the discussion, it’s worth sharing a few moments.

The Early Days:

- We were working out of a tiny basement making labels until 3:00am then going home to start the day with our kiddos at 6:00am. Oh, and three of the four of us were pregnant. You can understand why whenever we heard our friends complaining about being tired we’d quietly roll our eyes. Doing that first trimester fatigue on three hours sleep…..well, not our best days.

- We did everything ourselves, including licking the envelopes. Ellis and Cynthia licked so many one night, they almost vomited. We had flashbacks to George Costanza’s fiancé’s untimely death on Seinfeld, the direct result of envelope licking. We quite easily could have been a sit com, but the star roles were very unglamourous!

- One terrible night a printer broke. We went into action and quickly problem solved the situation – my mom was called in immediately. You see, she is a retired primary school teacher with very nice handwriting. She hand wrote the address on every order that evening.

- We once folded 5000 brochures by hand because we couldn’t afford the $100 folding fee.

- We paid our first web designer with a foosball table in lieu of cash.

Other Crazy Stuff:

- While at a Baby Show, Mumby fixed Sarah’s (savvymom.ca) BlackBerry with a bunch of Sticky Labels samples. When I saw Sarah six months later, she proudly showed me her BlackBerry – still being held together by Mabel’s Labels. We’ve seen some good customer hacks in our time but this takes the cake.

- After doing a recent Pirate themed Baby Show (yes, weird, we know), for days Mumby’s facebook status updates only said things like “a-hoy”, “errrr” and “eye matey”.

- I once became a ‘camping expert’ in less than a day after getting a request for such an expert to appear on Breakfast Television. I’ve never googled so much about any one topic before in my life.

- Mumby has been known to chit-chat with the editors from Penthouse while trying desperately attempting to come up with a PR angle.

- Mumby has been seen walking around Chicago with Oprah labels, just in case she ran into Oprah.

- Cynthia and I once drove for six hours for a four minute TV spot, only to then turn around and drive home.

- We once sent a box of brochures off to a camp then found out that a camel arrived instead of our brochures. Yes, a camel. We still have no idea who intercepted the package, but this is the stuff Mabel legends are made of. The camp even forwarded us the picture of the camel, which arrived with a Mabel magnet attached to it! Full story here: http://www.mabel.ca/wordpress/?p=252.

And just when we thought we’d done it all and seen it all, last week Ellis and I somehow ended up modelling in a mama fashion show. Uh, you remember that I’m five weeks out of my sixth c-section, right? Well clearly I forgot that fact when I agreed to strut my mama stuff. Three words: pass the Spanx!

So from the dark and dreary corners of a basement to the catwalk, I can only imagine the weird and wonderful places Mabel will take us in the next few years!