Mabel’s Labels RBC Momentum Award Acceptance Speech

December 9th, 2009
Written by: Caitlin Madden

To say we are THRILLED to be the recipients of the RBC Momentum award would be an understatement.

Seven years ago we were working through the night in a dingy basement. In those early days, we paid our first web designer not in cash, but in exchange for a foosball table.

Now we are here and our thank yous are many:

First and foremost to Carolyn Lawrence and our friends at Women of Influence, to our esteemed panel of judges, and of course to RBC, the kind sponsors of the Momentum Award. We truly appreciate your support and hard work.

On a personal note, we also want to recognize some people who have been on this journey with us.

1) It seems appropriate to acknowledge our women folk – including a handful of mothers, grandmothers, mothers-in-law and a step-mother. And since the four Mabel partners are related, some of these women have overlapping roles! They have provided wisdom and support to us. Their lives have been remarkable and their love for us unwavering. Let this be the legacy we leave our daughters.

2) Our spouses – known affectionately as ‘the Mabel widowers’. Creating and growing this business would not have been possible without their encouragement and their willingness to watch every family function transform into a strategic planning meeting.

3) Our collective 12 children – who sometimes have to suffer through having mothers who, while having one eye firmly on the soccer field or ice rink, have another eye occasionally straying to her BlackBerry. Our children were our inspiration to start a business, and continue to inspire us in so many ways.

4) The Mabel team – our staff has worked in unconventional spaces with unconventional supervisors. They have suffered through tremendous and challenging growth and change, always remaining positive and keeping the company’s needs their top priority.

5) Our customers – clearly, we love them for buying labels and we quite literally would not be here without them! But in addition to that, our customers are loyal and many have been with us through the years, providing us with feedback, ideas and spreading the Mabel word among their contacts. They have become a part of the Mabelhood community and shaped that community through engaging with us on many different levels.

We four partners have had quite a ride, and throughout it all we have remained a strong sisterhood – four different women who have laughed together, struggled together, raised families together and worked, worked, worked.

We started a business because we chose to live as dynamic business owners, enthusiastic mothers and inspired women. Thank you to the esteemed panel of judges who, by selecting us, showed that you value that choice.

Comments: 1

Fresh Gift Ideas from Mabel’s Labels

November 17th, 2009
Written by: Caitlin Madden

Mabel's Labels Holiday Gift Guide

Trust Mabel’s Labels for gifts as fresh (and cool!) as the season. Our personalized labels can include any text at all so let your imagination fly.

With a little creativity, address labels turn into bookplates and gift tags become stylish seals on bags of homemade treats. Kids not fooled by your hand-signed gift labels? Order Holiday Gift Tags from “Santa” to keep the magic alive for even the smartest little sleuths.

Our labels make great stocking stuffers and add-ons to other gifts; tuck some alongside books, DVDs, electronic gear…for more inspiration, please see our holiday gift guide.

Comments: 1

Get Ready to LOL!

November 3rd, 2009
Written by: Caitlin Madden

LOL case
Mabel’s Labels is thrilled to introduce you to our sensational new Label Out Loud™ line of full colour sticky labels.

Complementing our ever-popular Classic Sticky Labels, Label Out Loud Sticky Labels offer more choice than ever. With 20 fabulous design motifs, striking new colour combos and that famous Mabel’s Labels’ durability, it’s hard not to LOL!

As with all our labels, these are dishwasher/microwave-safe and UV resistant, making them fantastic for toys, water bottles, litterless lunch items and so much more. And thanks to their unbeatable quality, they will stay looking great. What a bright idea!

View all our brilliant new Label Out Loud Sticky Label colours and design motifs at mabel.ca and prepare to be dazzled!

Here is a sneak peek of just a few: LOL from Mabel's Labels

Label Out Loud with Mabel's Labels

Label Out Loud with Mabel's Labels

Label Out Loud with Mabel's Labels

Comments: 6

Oscars, Tonys, stand aside boys! Here are The Mabels!

October 16th, 2009
Written by: Caitlin Madden

The Mabel Awards
This one’s for you, our wonderful, loyal customers. We’re celebrating those of you who have been with us the longest, spread the word about us online and off, or who simply use our products in marvelous ways.

The Mabel Award categories are…

Best Brand Ambassador

Best Performance in the Use of our Labels

Most Loyal Customer

The “Mabel’s Ears Must Be Burning” Award

The Mabelicious Award 

Each of the five winners will receive a $100 Mabel’s Labels’ gift certificate and a set of 45 limited edition sticky labels (not sold anywhere!). Plus, those with blogs, Twitter pages and websites will be eligible to display a graphic of their ‘Mabel’ Award online.

Nominate yourself or your friends. Simply email awards@mabel.ca, describing why you should win in your chosen category. Deadline for entries is November 1st, 2009.
For more details click here.

Comments: 1

Mabel’s Labels are everywhere! Where have you seen them?

October 14th, 2009
Written by: Caitlin Madden

Mabel's Labels Crop Circle

Mabel's Labels Crop Circle

Hamilton, Ontario – October 14, 2009 : A remarkable example of the crop circle phenomena has appeared in a field in Ontario, Canada. Often found in Britain, crop circles are rare in this country, making this sighting particularly notable.

Who or what has left this astonishing design is a mystery but the subject appears to be ‘Mabel’, the mop-haired mascot of leading label company Mabel’s Labels. A company representative, speaking on condition of anonymity, said: “The only cropping I’m familiar with is the cute little scissors tool in my photo editing software. By the way, do you know how to remove grass stains?” Pressed further the spokeperson added “Mabel’s Labels makes labels for the stuff kids lose not labyrinths for kids to get lost in!” Meanwhile, crop circle expert, Cornelius Wheatpacker, believes the image is of extra-terrestrial origin. “Obviously, highly intelligent beings are behind this design” he stated, adding “or not”.

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  • ABOUT THE BLOG

    The Mabelhood is the sum of all blogs, combining posts from Mabel Labels' bloggers Julie Cole, Caitlin Madden and a cast of guest bloggers. The Mabelhood documents the daily dramas of a group of people raising families and a label making business, plus everything else in-between.

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