Several years ago, I reluctantly moved to the suburbs. I missed my life as an urban mama cruising all the mama haunts with my three babes loaded up in a triple stroller. Suddenly every outing involved a mini-van. Since the move, my kid crew has doubled in size and like it or not, suburbia is the very best place for us.

This was reinforced last week when we held the Mabel’s Labels Staff and Family Summer Sizzler in my backyard. I gotta say, life is pretty good if you are a kid hanging out in my backyard. We keep things pretty kid focused around here so there is no shortage of activities – we have a heated swimming pool, trampoline, sand pit, swing set, and bikes and riding toys galore. To top it off, our house backs on to a huge park that is easily accessed by a gate in our back fence. Last Thursday, the Mabel team (and kiddos) rocked up and had a taste of my life in the suburbs.

Many years ago upon arriving to Canada, my grandparents co-founded a local Irish Club. Every year there was an annual picnic that was jam-packed with activities like running races and relay games. We enjoyed the picnic so much that it became a highlight of the summer.

In the spirit of the old Irish Club picnics, I put together an agenda of cheesy games and races. On top of doing the usual three-legged race and egg-toss, I added a few new ones to the mix that were nothing short of hilarious!

1) The Mommy Call:
You sit all the kids in their sibling groups at the finish line. The mamas get blind-folded at the start line. The kids then all start screaming “MOM! MOM!” and the first mama to find her kiddos is declared the winner.

2) The Daddy Piggy Back:
This activity requires dad to carry all of his children on his back while racing to the finish line. If a child falls off, dad is not allowed to move until child is back on. Clearly, the daddy-o in our family was at a disadvantage, but that didn’t stop him from giving it a good go. I pulled some rank and only allowed him to carry four of them at once – the thought of them all falling and landing on the baby was really too much for one mama to handle.

So maybe life in the suburbs is not so bad. Just imagine trying to pull off some of this fun elsewhere – dads stumbling through the city streets, loaded down with kids and tripping over the latte-sipping city folk in sidewalk cafes. Yep, I think for now this is right where we belong.

Today is vintage rock t-shirt day at Mabel’s Labels. We had everything from The Clash to The Backstreet Boys represented! 

Ida from production even made a gorgeous watermelon cake for everyone to snack on.

If you are in the greater Hamilton, ON area and need a cake contact Ida at info@mabel.ca

She does an amazing job!

Thanks to everyone in the office for having fun and rockin’ out!

I was recently sitting around with my business partners chatting about our Mabel journey. We realized that over the last few years, the Mabel lifestyle has at times been a bit crazy. We have certainly found ourselves in some pretty wacky situations. So entertaining was the discussion, it’s worth sharing a few moments.

The Early Days:

- We were working out of a tiny basement making labels until 3:00am then going home to start the day with our kiddos at 6:00am. Oh, and three of the four of us were pregnant. You can understand why whenever we heard our friends complaining about being tired we’d quietly roll our eyes. Doing that first trimester fatigue on three hours sleep…..well, not our best days.

- We did everything ourselves, including licking the envelopes. Ellis and Cynthia licked so many one night, they almost vomited. We had flashbacks to George Costanza’s fiancé’s untimely death on Seinfeld, the direct result of envelope licking. We quite easily could have been a sit com, but the star roles were very unglamourous!

- One terrible night a printer broke. We went into action and quickly problem solved the situation – my mom was called in immediately. You see, she is a retired primary school teacher with very nice handwriting. She hand wrote the address on every order that evening.

- We once folded 5000 brochures by hand because we couldn’t afford the $100 folding fee.

- We paid our first web designer with a foosball table in lieu of cash.

Other Crazy Stuff:

- While at a Baby Show, Mumby fixed Sarah’s (savvymom.ca) BlackBerry with a bunch of Sticky Labels samples. When I saw Sarah six months later, she proudly showed me her BlackBerry – still being held together by Mabel’s Labels. We’ve seen some good customer hacks in our time but this takes the cake.

- After doing a recent Pirate themed Baby Show (yes, weird, we know), for days Mumby’s facebook status updates only said things like “a-hoy”, “errrr” and “eye matey”.

- I once became a ‘camping expert’ in less than a day after getting a request for such an expert to appear on Breakfast Television. I’ve never googled so much about any one topic before in my life.

- Mumby has been known to chit-chat with the editors from Penthouse while trying desperately attempting to come up with a PR angle.

- Mumby has been seen walking around Chicago with Oprah labels, just in case she ran into Oprah.

- Cynthia and I once drove for six hours for a four minute TV spot, only to then turn around and drive home.

- We once sent a box of brochures off to a camp then found out that a camel arrived instead of our brochures. Yes, a camel. We still have no idea who intercepted the package, but this is the stuff Mabel legends are made of. The camp even forwarded us the picture of the camel, which arrived with a Mabel magnet attached to it! Full story here: http://www.mabel.ca/wordpress/?p=252.

And just when we thought we’d done it all and seen it all, last week Ellis and I somehow ended up modelling in a mama fashion show. Uh, you remember that I’m five weeks out of my sixth c-section, right? Well clearly I forgot that fact when I agreed to strut my mama stuff. Three words: pass the Spanx!

So from the dark and dreary corners of a basement to the catwalk, I can only imagine the weird and wonderful places Mabel will take us in the next few years!

I’m just back from an energizing, exciting, and exhausting retreat with my business partners. Sound glamorous? Not exactly. Picture the four top Mabel Mommas locked in a hotel conference room together, hanging out for 16 hours a day, putting heads and hearts together and discussing everything Mabel.

One of the topics we always discuss is our corporate culture. Like many of you, we have the daily battle of striking the work/life balance. Heck, we’ve got 11 kids between us, some kind of balance is a necessity. Because this is a priority, we have created a workplace that provides some flexibility. We have a handful of Mabel Momma employees whose work hours are based around school hours – they rock up to the Mabel digs after school drop-off, and say ‘adios’ just before school pick up. It’s not unusual to walk into the production area and see a kid hanging out, face buried in a Harry Potter book as Momma finishes sending off that last package of the day.

One thing that became abundantly clear on our retreat is that our husbands (fondly referred to as ‘the Mabel Widowers’) may have TOO clear an understanding of our corporate culture.

Get this: one of my business partners calls the office yesterday to check in. To her shock and disbelief, she discovers that her nine-year-old son is at the office. Why? How? She asked those same questions!

It goes like this:
- son complained of a tummy ache at school.
- School knows mom is away, so calls husband at work.
- Husband picks son up from school and needing to return to work, tries to problem solve his dilemma.
- Husband shocks himself with his brilliant solution.
- Husband drops sick son to Mabel’s Labels office where one of his wife’s senior employees can take care of him.

Yes, you read that correctly. Sick son is at Mom’s office (while Mom is out of town at retreat) and senior employee takes care of sick son.

It gets weirder: neither husband nor senior employee found this to be a strange solution.

Safe to say, our corporate culture message is coming across loud and clear!