To say we are THRILLED to be the recipients of the RBC Momentum award would be an understatement.
Seven years ago we were working through the night in a dingy basement. In those early days, we paid our first web designer not in cash, but in exchange for a foosball table.
Now we are here and our thank yous are many:
First and foremost to Carolyn Lawrence and our friends at Women of Influence, to our esteemed panel of judges, and of course to RBC, the kind sponsors of the Momentum Award. We truly appreciate your support and hard work.
On a personal note, we also want to recognize some people who have been on this journey with us.
1) It seems appropriate to acknowledge our women folk – including a handful of mothers, grandmothers, mothers-in-law and a step-mother. And since the four Mabel partners are related, some of these women have overlapping roles! They have provided wisdom and support to us. Their lives have been remarkable and their love for us unwavering. Let this be the legacy we leave our daughters.
2) Our spouses – known affectionately as ‘the Mabel widowers’. Creating and growing this business would not have been possible without their encouragement and their willingness to watch every family function transform into a strategic planning meeting.
3) Our collective 12 children – who sometimes have to suffer through having mothers who, while having one eye firmly on the soccer field or ice rink, have another eye occasionally straying to her BlackBerry. Our children were our inspiration to start a business, and continue to inspire us in so many ways.
4) The Mabel team – our staff has worked in unconventional spaces with unconventional supervisors. They have suffered through tremendous and challenging growth and change, always remaining positive and keeping the company’s needs their top priority.
5) Our customers – clearly, we love them for buying labels and we quite literally would not be here without them! But in addition to that, our customers are loyal and many have been with us through the years, providing us with feedback, ideas and spreading the Mabel word among their contacts. They have become a part of the Mabelhood community and shaped that community through engaging with us on many different levels.
We four partners have had quite a ride, and throughout it all we have remained a strong sisterhood – four different women who have laughed together, struggled together, raised families together and worked, worked, worked.
We started a business because we chose to live as dynamic business owners, enthusiastic mothers and inspired women. Thank you to the esteemed panel of judges who, by selecting us, showed that you value that choice.

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