We LOVE American Baby magazine and are thrilled to be featured in their February 2010 issue. Check out their Crib Notes where you’ll find a sweet little section on Mabel’s Labels Founding VP and Mama of Many, Julie Cole. Titled “The Baby Business”, it describes how Julie gave up her law career for a more flexible schedule after her eldest son was diagnosed with autism. Julie volunteers with Autism Speaks and remains her son’s biggest advocate. It also pictures “A Mabel’s Label that works on shoes, snack cups and more”. See American Baby to discover which label is gracing the snack cup; it’s not the one you may think!

So we’ve made it to February, which is usually the time when folks have either fallen off the New Year’s resolution wagon or take a step back to assess how they are doing.

I am happy to report that I am doing great! OK, it might have something to do with the fact that I don’t really do resolutions. My theory is that I suffer enough. So, while I’m raising small kiddos, I get a resolution “free pass”. Do we mamas really need extra stress and self induced pressure?

I get that everyone wants to be healthy and lose a few pounds. I’ve got a postcard on our fridge that has an illustration of a goddess woman, with the words “Can you pinch an inch? Do you give a shit?” It’s just a reminder that maybe mamas need to cut ourselves a bit of slack – a few pounds and an extra inch or two is a small price to pay for getting to grow humans in our bodies.

Rather than putting pressure on myself this year, I am relieving myself of it. I have two examples:

1) My photo dilemma: I had five years worth of unprinted photos hanging around my neck like an albatross. I finally admitted that there was no time in the foreseeable future that I could dedicate to this project, and it was only getting bigger with each photo taken. A quick Facebook status update asking if anyone was up for a project put an end to my photo woes. Project has now been completely outsourced. The weight that has been lifted from my shoulders is indescribable.

2) The next outsource came in the shape of a teenaged homework helper who has a 95% average in French Immersion. My son’s FI was causing me an incredible amount of stress. My lack of French rendered me useless – throw in the fact that I don’t really get Gr. 5 Science either and I was a complete waste of space. Now, three times a week my angel teenager relieves me of that aggravation. My son does well on his homework, understands the material and I am no longer pulling my hair out every evening.

Outsourcing these little projects certainly ends up costing a mama a few bucks, but I am a strong believer that at whatever cost, you can’t put a price on mama’s sanity!

To say we are THRILLED to be the recipients of the RBC Momentum award would be an understatement.

Seven years ago we were working through the night in a dingy basement. In those early days, we paid our first web designer not in cash, but in exchange for a foosball table.

Now we are here and our thank yous are many:

First and foremost to Carolyn Lawrence and our friends at Women of Influence, to our esteemed panel of judges, and of course to RBC, the kind sponsors of the Momentum Award. We truly appreciate your support and hard work.

On a personal note, we also want to recognize some people who have been on this journey with us.

1) It seems appropriate to acknowledge our women folk – including a handful of mothers, grandmothers, mothers-in-law and a step-mother. And since the four Mabel partners are related, some of these women have overlapping roles! They have provided wisdom and support to us. Their lives have been remarkable and their love for us unwavering. Let this be the legacy we leave our daughters.

2) Our spouses – known affectionately as ‘the Mabel widowers’. Creating and growing this business would not have been possible without their encouragement and their willingness to watch every family function transform into a strategic planning meeting.

3) Our collective 12 children – who sometimes have to suffer through having mothers who, while having one eye firmly on the soccer field or ice rink, have another eye occasionally straying to her BlackBerry. Our children were our inspiration to start a business, and continue to inspire us in so many ways.

4) The Mabel team – our staff has worked in unconventional spaces with unconventional supervisors. They have suffered through tremendous and challenging growth and change, always remaining positive and keeping the company’s needs their top priority.

5) Our customers – clearly, we love them for buying labels and we quite literally would not be here without them! But in addition to that, our customers are loyal and many have been with us through the years, providing us with feedback, ideas and spreading the Mabel word among their contacts. They have become a part of the Mabelhood community and shaped that community through engaging with us on many different levels.

We four partners have had quite a ride, and throughout it all we have remained a strong sisterhood – four different women who have laughed together, struggled together, raised families together and worked, worked, worked.

We started a business because we chose to live as dynamic business owners, enthusiastic mothers and inspired women. Thank you to the esteemed panel of judges who, by selecting us, showed that you value that choice.

We want you to be the first to know that the Co-Founders of Mabel’s Labels were awarded the RBC Momentum Award this evening!  Winners were announced Dec 8th at The 2009 RBC Canadian Woman Entrepreneur Awards Gala at the Fairmont Royal York Hotel in Toronto. Master of Ceremonies was Diane Francis, Editor-at-Large for the Financial Post. These are the top national business awards for female entrepreneurs and this year saw a record 1500+ nominees, so it’s exciting stuff! Find out more here: www.theawards.ca

Attending the event were partners Julie Cole, Cynthia Esp, Julie Ellis and Tricia Mumby, along with husbands, family members and several staff.

A massive “thank you” to everyone who has bought our products, shared the love and been with us through the years. And, if you are a female entrepreneur (or thinking of being one), we hope our win will inspire you. Our business started with a simple idea and a lot of hard work. We’ve come a long way in a fairly short time but could not have done it without your support. So, again, THANK YOU!