Picking the Brain of a Successful Fundraiser



Recently, I had the opportunity to pick the brain of one of our most successful fundraisers of all. Her name is Rhonda, and she’s from the Optimist Twirling Connection in Saskatoon, Saskatchewan.

“What’s their secret?” I wondered.


Q1: What do you like most about Mabel’s Label’s Fundraising?

“When organizing fundraisers we always try for ones that are easy to sell, take the least amount of time for our members, and have a great return back to our club. This fundraiser provides it all!”

Q2: What do you find most successful when marketing your fundraiser to parents?

“Well we have asked all of our members to use the e-mail assistance for friends on your website. That has been great! Also, many of us have posted on Facebook to sell the product.  It’s great in that you can put it out there and people can just shop. If they are interested they will buy the product.

We also have access to our affiliated dance studio. We have placed labels on all the dance costumes asking people to have all their costumes labeled for the upcoming competition season and to consider this fundraising opportunity.”

Q3: What specific items do the twirlers label?

“The twirlers themselves can label their costumes, batons, track jackets and pants, dance shoes, hair pieces, brushes, make-up, water bottles, coffee mugs, and bags. We love that you can wash the costumes and track jackets and the labels stay put.

As a club we have labeled our core batons using the tag mates. We have also labeled club equipment like banners, and music discs.”

Q4: Do you run any other fundraisers throughout the year?

“We run several fundraisers during our twirling year as we are a non-profit club that needs to raise several thousands of dollars just to cover our coaching and facility rentals. Many athletes also compete at a Canadian and sometimes International level.

In the past we have done bottle drives, meat orders, cookbooks, local mall seasonal decorating, golf tournaments, barbecues, poinsettias, and grocery cards. Obviously we also fundraise with Mabel’s Labels. It is one of the easiest fundraisers to sell and you feel like you are selling something that people can really use.”

Thank you for providing such great insight, Rhonda. We hope it inspires many groups that fundraise with Mabel!


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