Mabel has an answer! This is definitely the strangest thing to go on around the office:
A few weeks ago, Kim sent a camp a box of brochures to give out to their campers. Pretty routine experience for Kim! Yesterday they called to ask “what’s with the camel?”
“Camel?” asked Kim? Yes, when they opened their box of brochures, they found a Mabel’s Labels magnet and a camel statue!!
Kim did not send this statue. She sent brochures. Who’s the wise guy? UPS? Folks at the border? We have no idea, but it is hilarious! The best part is, the camp thought this was some sort of “welcome to doing business with Mabel’s Labels” gift and expected a box of brochures to arrive the next day.
a) I wish I was that clever and
b) I wish I could afford to UPS random camels to customers for no apparent reason!
Or can I afford not to? Is this the ultimate buzz marketing? They’ll never forget us, and how many people will they tell?
Brewster Day Camp: a box of actual brochures is being sent out today! Sorry for the delay – we ran into camel problems.
RSS
That’s too funny! Brilliant marketing promotion too!
So. Are you going to make a camel icon now?
(And where’d the folks with the camel get a magnet to attach to it? And what became of the brochures?)
We have NO idea what happened to our brochures. The magnet was in the box (we usually send brochures + magnet). We’d love to know where the camel came from! Surely it has to be someone at UPS.. I don’t know. But the camp loves it now and wants to make it their end of season Staff Award trophe. We want it too, so we’re trying to find another one:
http://www.facebook.com/group.php?gid=2894785359